MEDIA DISTRIBUTION – GLASGOW 2014 COMMONWEALTH GAMES
BRIEF
Oceania National Olympic Committees (ONOC) commissioned The Reporters’ Academy (TRA) to conduct media and public relations services for six Oceania Commonwealth Games Associations (CGA) throughout the duration of the 2014 Commonwealth Games. The aim was to raise the profile of Oceania Commonwealth Games Associations
FORMAT
TV, radio, online, newspaper, photographic
APPROACH
Our young crew were accredited as Press Attaches for six Pacific Oceania nations. Vanuatu, Fiji, Kiribati, Norfolk Island, Samoa and Solomon Islands. Our crew worked with their team management everyday to ascertain which stories were a priority. They attended the sports, captured photos, interviewed athletes, wrote up their articles and then distributed the news to the world’s media.
IMPACT
Throughout Glasgow 2014 The Reporters’ Academy managed all media requests, secured high profile media coverage and generated over 264 million audience figures which equated to an estimated advertising value of over US$919,000.
We maintained contact with approximately 100 media outlets throughout the duration of the Games. 100% of media that received content from The Reporters’ Academy said that access to Pacific island athletes increased as a result of TRA. The media stated that the reason they worked with The Reporters’ Academy was due to the quality of the content being produced, the efficiency of the production teams and due to the otherwise limited access to the Pacific teams.
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