The Project

The Reporters’ Academy was commissioned by corporate organisation Saint-Gobain to deliver interactive training sessions at Ullswater and MediaCityUK. These sessions focused on LinkedIn strategies and content creation, equipping participants with the confidence and skills to enhance their professional online presence and create engaging video content.

The Task

We were tasked with:

• Teaching participants how to effectively use LinkedIn for personal branding and professional engagement.
• Delivering practical smartphone video creation training to help teams produce high-quality, shareable content.

Our lovely client said: 

I spoke to someone in my team today who was at your social training and he said ‘that social training blew me away I blooming loved it’ then showed me the video he’d been working on with the biggest and proudest smile on his face! Loved it – thank you

Action

• • Conducted interactive workshops on LinkedIn profile optimisation, idea generation, and personal branding.
  • Delivered hands-on video training, covering smartphone filming, editing with InShot, and creating impactful content.
  • Produced a behind-the-scenes film showcasing the training in action, using footage captured during the sessions.

Result/Impact

• Participants reported significant improvements in their LinkedIn confidence and video production skills.
• Feedback highlighted the engaging delivery style, practical guidance, and usefulness of real-world examples.
• Funding from the training supported a two-month Olympic podcast project with young people in Trafford and Salford, providing them with hands-on media experience.